Eventbrite, which already has an office in London, said it had chosen to launch in Manchester because of its "diverse culture, proactive business and consumer communities".
Renaud Visage, co-founder of Eventbrite, said: "We’ve seen tremendous international growth in the last couple of years and believe in the power of having local, authentic presence in key markets. Our data shows us that Manchester is a market with an entrepreneurial spirit and vibrant culture, so we are thrilled to now have feet on the ground, and to help this vibrant community further grow the live experiences market."
Eventbrite has appointed Rakhi Sinha to lead marketing efforts to drive the growth of live events in the region and also help to promote Manchester across the rest of the UK.
London is Eventbrite's third largest market after New York and San Francisco.
In September, event agency Inkling was tasked with producing Brite Space London - a new event series taking place at Old Street Underground station for Eventbrite.
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