Digital, social media, globalisation and even reality TV has played a fundamental role in the evolution of experiential and event marketing in the past 18 years.
As Event turns 18 this week, we reveal the best brand experiences that made the covers since our launch way back in 1997.
Three brand experience agencies predict what Google's Zeitgeist, Cisco Live and O2's Campus Party will look like in 18 years' time.
Event magazine celebrated its 18th birthday in style with 200 industry professionals at Borough Market in London last night (4 June).
To celebrate Event's 18th birthday, we asked industry professionals to share pictures of themselves at the tender age of 18.