#The History of Experiential

The history of experiential marketing

The history of experiential marketing

Digital, social media, globalisation and even reality TV has played a fundamental role in the evolution of experiential and event marketing in the past 18 years.

#Event18: Celebrating 18 years of covers

#Event18: Celebrating 18 years of covers

As Event turns 18 this week, we reveal the best brand experiences that made the covers since our launch way back in 1997.

The future of experiential

2033: Events reimagined

2033: Events reimagined

Three brand experience agencies predict what Google's Zeitgeist, Cisco Live and O2's Campus Party will look like in 18 years' time.

Pictures

In Pictures: Event's 18th birthday party

In Pictures: Event's 18th birthday party

Event magazine celebrated its 18th birthday in style with 200 industry professionals at Borough Market in London last night (4 June).

Pictures: Eventprofs at 18

Can you guess who? Eventprofs at 18

Can you guess who? Eventprofs at 18

To celebrate Event's 18th birthday, we asked industry professionals to share pictures of themselves at the tender age of 18.