My Event World - Ted Walker

Ted Walker, marketing manager of Keith Prowse, on working on some of the greatest sporting events in the world and supporting Wycombe Wanderers.

Ted Walker
Ted Walker

I got into the events industry because I wanted to work in a fast moving industry and because I love live events and sport.
I have worked here since August 2007
I was attracted to this particular role because it offered variety and the opportunity to work for a market leader on some of the greatest sporting events in the UK, if not the world.
Not many people know that Keith Prowse is not a person but two people - Mr William Keith and Mr Robert Prowse - who started their business in 1780.
My worst experience at an event was not getting an event experience. From my point of view it's working at an event and not seeing any of the live action. Just because I'm at an event doesn't mean I'm watching it.
If there's one thing I've learnt it's nothing is quite as it seems.
The best events I've been involved in are Wimbledon which is is unique because it's quintessentially English and the tennis event every player wants to win. The passion of the Twickenham crowd and the fact it's the home of English rugby means it's a great event to be involved with. Lord's is the place every cricketer dreams of playing and is the home of Cricket and The Brit Oval is very special to me as it's where I watched my first international cricket match and where the Ashes were won.
If I could do it all over again I would get into the events industry sooner. I started my marketing career in boilers and came to events via telecoms, both of which are very dull in comparison.
The one thing I can't stand is rude and arrogant people, both personality traits usually come together.
Outside of work I spend my time studying for a post grad, listening to music, surfing, mountain biking and watching Wycombe Wanderers.
If money were no object I would follow the sun around the world in search of the perfect wave and buy a Wycombe Wanderers team that would win the Premier League.

The one event I will never miss is Cartier International Polo day - the jewel in the crown of the socialite's sporting calendar and a great day out at the height of the summer.

The recession has meant that some people have had a wake up call.
The next 12 months will be challenging but rewarding, we've got some exciting new products we are launching next year such as the Gatsby Lounge informal packages at Wimbledon.
If I could switch places with anyone else in the industry it would be Michael Eavis, I grew up on a farm and love the Glastonbury Festival.
If I ruled the event industry I would regulate the hospitality industry in a way to legislate against the unofficial hospitality cowboys that provide substandard packages at often-exorbitant prices.

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