My Event World - Samantha Enstone

Glaziers Hall managing director Samantha Enstone on Fulham FC, Bafta and raising the fashion stakes.

My Event World - Samantha Enstone
My Event World - Samantha Enstone
I got into the event industry by chance. Shakespeare’s Globe opening season and corporate hospitality was just starting and I was drafted between departments to help with the incredible demand and rather liked it.

I have worked here since September 2007, during which time we have more than quadrupled profit  and grown the venue into a thriving business.

I was attracted to this particular role because I saw the future potential of the venue within the developing Bankside area. It was a great opportunity to transform and revitalise a venue both aesthetically and with credibility. Plus, who wouldn’t want to work in a unique venue with unrivalled views of the River Thames and the City of London

Not many people know that I would really like to be a child psychologist

My worst experience at an event was the slow and painful realisation that the blaring karaoke version of Elvis’ ‘You ain't nothin' but a hound dog’ drowning out London’s Southbank and more importantly Cleopatra’s death scene on the Globe stage was in fact coming from my client’s event.

If there’s one thing I’ve learnt it’s to work with people you like and trust.

The best event I’ve been involved in was the first BAFTA at the Royal Opera House. It was a rainy day so lots of Coca Cola was needed on the red carpet to stop the glamorous film stars slipping.

If I could do it all over again I would have started an event-centric Public Relations company.

The one thing I can’t stand is the word ‘function’.

Outside of work I spend my time learning Spanish, travelling and watching Fulham FC.

If money were no object I would buy a plantation in the Caribbean growing sugar cane and pineapples and make and sell my own daiquiris in the sunshine.

The one event I will never miss is Wimbledon men’s final.

The next 12 months will be stupendously diverse and exciting. Not only are the Olympics coming to town but Glaziers Hall will be the official destination of The House of Switzerland during the Games, so lots of planning

If I could switch places with anyone else in the industry it would be Michelle Russell, Events Director for GQ & Glamour, Conde Nast-what a girl. 

If I ruled the event industry I would raise the fashion stakes. A little more Continental style and a little less shine.

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