My Event World - Sam Edden

Office Summer creative event manager Sam Edden on the attraction of Brighton, bringing up two girls and (almost) deliberately breaking his hand.

My Event World - Sam Edden
My Event World - Sam Edden

I got into the events industry because I wanted to work in a creative role, and because organising events is different every day.

I have worked here since January 2006.

I was attracted to this particular role because Office Summer is based in Brighton not London. There is a different atmosphere here and scope to develop.

Not many people know that I once broke my hand, almost on purpose, to get a day off work.

My worst experience at an event was when a client demanded a full refund from the hotel just as dinner service began.

If there's one thing I've learnt it's that you can't please everyone but you can have a good go at trying.

The best event I've been involved in was a one hundred year company anniversary summer party including themeing, dinner, an awards ceremony, plenty of fun afternoon activities, evening entertainment and fireworks, they had everything. Our clients were overjoyed with the results, they had a superb time.

If I could do it all over again I would take more risks.

The one thing I can't stand is complacency

Outside of work I spend my time with my two girls. They don't leave much time for anything else.

If money were no object I would throw an amazing party for my friends using some of the fantastic suppliers and acts I have come across over the years.

The one event I will never miss is The Brits

The recession has meant that looking after your existing clients is incredibly important and being creative with budgets to maximise their events is key.

The next 12 months will be interesting (and hopefully more optimistic).

If I could switch places with anyone else in the industry it would be the person responsible for organising the opening ceremony for the 2012 Olympics, the buzz and the honour of organising it would be incredible.

If I ruled the event industry I would strive to achieve more transparency between agency and clients. There is too much mistrust in using agencies and the benefits are not always clear or understood properly.

 


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