I got into the event industry because I was a head hunter for a recruitment firm called Ellis Fairbank, which recruited in the events sector. One of their clients, a leading AV rental house, poached me from them apparently because of my hard selling skills, which obviously were not as irritating as I thought.
I have worked here since... I’ve been in events for eight years now and one year at Anna Valley.
I was attracted to this particular role because I always wanted to play a part in mass, culturally significant events. I’m lucky enough to have been involved with the G8 Summit, the Papal visit and Glastonbury. The grandeur and scale of these occasions, combined with the use of technology, is what inspires me.
Not many people know that I intended to become a designer and graduated in industrial design.
My worst experience at an event was... I had a cringe moment at a major phone retailer's conference when the CEO completely lost his lines in front of 1,000 people and left the audience hanging on for several awkward minutes before getting back on track. You had to feel for the guy, and it happened more recently when director Michael Bay forgot his lines at a Samsung event. It can be tough at every level in this industry.
If there’s one thing I’ve learnt it’s that clients will change their mind last minute, guaranteed. Involving your AV supplier's technical expertise as soon as possible really helps in getting more options and ultimately the best solution for your client.
The best event I’ve been involved in was... we provide the AV and technical expertise for The X Factor and the epic size of the event and its production never fails to wow me. Our event agency clients often try and replicate this format and aesthetic at their corporate events on smaller budgets.
Outside work I spend my time... I’m enjoying relaxing with family at the moment exploring my new neck of the woods, the Hampshire countryside. That and working on my car.
If I could do it all over again I would... if I wasn't in events I'd be a marine biologist. I'm quite into marine life so I can picture myself out in Australia on the Great Barrier Reef.
One thing I can't stand is over-confidence.
The one thing I can’t do my job without is my Apple kit: the Macbook and the ubiquitous iPhone. It’s amazing how much I rely on these.
If I could switch places with anyone else in the industry it would be... I wouldn't as I'm on my own journey, but there's so many inspirational and passionate people I work with at forward-thinking event agencies.
If I ruled the event industry I’d sit stroking a white cat and shave my head bald. Only joking, I’d try and inspire clients to take risks, breakaway from the norm and bring in more interactivity and technology at their events.
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