My Event World - Neil Mortimer

Neil Mortimer, the production director at HSE Cake spoke to Event about his desire to play for Wales in the Rugby World Cup, favourite event aboard a plane, and event tech such as 3D binaural sound.

Mortimer holds the title of production director at HSE Cake
Mortimer holds the title of production director at HSE Cake

I got into the event industry because I wanted to do a job that is creative and collaborative day in, day out, and for the buzz of the live event – when it is delivered perfectly following months of planning.

I have worked here since January 2013.

I was attracted to this particular role because HSE Cake (formerly Cake) is famous for brand entertainment and I wanted to work with an experiential agency that pushed the boundaries to really entertain consumers.

Not many people know that I would drop everything to play as fly-half for Wales in the Rugby World Cup.

The best event I’ve been involved was the award-winning Virgin Atlantic #Flightdecks – it included a gig on a plane with Rudimental and Gorgon City, which was live streamed over the Atlantic ocean en-route to Atlanta. Awesome!

If I could do it all over again I would spend more time working in the sunshine; outdoor events are more fun with less rain.

The one thing I can’t stand is a low quality finish on a physical build piece.

Outside of work I spend my time looking after my six-month old daughter Ava-Iris. She is my world.

If money were no object I would take Ava-Iris to Lapland to see Father Christmas, not that she knows about St. Nick yet as she’s too young. Oh and buy a massive yacht and sail about on it in the Caribbean.

If I could switch places with anyone else in the industry it would be the agent for YouTube vloggers. There must be some nice commission to make there.

If I ruled the event industry I would make every on-stage presentation as strong as Steve Jobs' launch of the iPhone and use immersive 3D binaural sound with 360-degree video everywhere I could.

More: My Event World - Alice Hodge and Ellen Parr

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