I got into the event industry because after 17 years of working in venues and clubs around the world I felt I had accrued enough insight into what really makes an event stand out to create something really unique within the industry. Plus, I genuinely love it.
I have worked here since I set up Meredith Bespoke three years ago. Since then we have launched a number of event-based sub-brands including Ohlala Macarons, offering macaron and Martini making workshops.
I was attracted to this particular role because running my own company gives me the flexibility to work with the clients I am really passionate about. It also means I can create a platform for new creative talent to shine.
Not many people know that I’m a secret sci-fi geek. I get really excited by the way that technology is catching up with the image of the future that was shown in the Star Trek movies I watched as a child. At Meredith Bespoke we are focusing on how we can combine luxury and tech in our events and are in the process of developing our own events based app.
The best event I've been involved was the launch of the America’s Cup World Series at the Palazzina G Hotel in Venice. Located on the breathtaking Grand Canal we arranged for the Prince of Venice to arrive by gondolier and the crews of the yachts danced around pillars into the early hours of the morning.
If I could do it all over again I would have started my own company earlier. Setting up and running your own business presents a unique set of challenges, but every day is a chance to learn and expand your knowledge base which is intoxicating.
The one thing I can't stand is events that haven’t been thought through. At the very core, even the most creative event should be a pleasurable experience. Not enough toilets, queues at the bar, insufficient or rude staff are all unacceptable.
Outside of work I spend my time walking around the hidden squares of London with my puppy, Phoebe. It’s the perfect combination of relaxation and inspiration.
If money were no object I would continue doing exactly what I am doing now, just with a larger wardrobe and more shoes.
If I could switch places with anyone else in the industry it would be the event manager at the London Hippodrome in the 1900s. Back then it had a 100,000 gallon water tank for aquatic spectacles, featuring eight central fountains, and a circle of fountains around the side. They had equestrian acts, elephants and polar bears, and even shows with full sized boats.
If I ruled the event industry I would offer everyone one afternoon off a month to go and discover something that inspires them. Creativity is born out of curiosity and innovation, both things that should be encouraged.
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