My Event World - Keith Kelly

Keith Kelly, head of ticketing services and development at Quaytickets and The Lowry Centre Trust, on Mancunian festivals, and leaving frogs on desks.

Quay Tickets box office manager Keith Kelly
Quay Tickets box office manager Keith Kelly

I have worked at the Lowry since 12 June 2000.

I was attracted to this particular role because it was an opportunity to share our successes as a venue with other venues and event promoters, increasing ticket sales for our clients while supporting our core operation. Whether it be seat selector, bespoke branded online booking pages, dynamic pricing, secure tickets, basket functionality, marketing support, shared data or competitive booking fees, we are able to offer a complete package with all profits supporting The Lowry Centre Trust.

Not many people know that since Quaytickets was set up in August 2005, we are yet to lose a client to another ticketing provider.

If there's one thing I've learnt it's the longer you leave a frog on your desk the bigger it gets.

The best event I've been involved in was without doubt the Manchester International Festival in 2009. Quaytickets was selected from a competitive tender process to be the festival's ticketing partner, with all the challenges that went along with that. The 2009 Festival featured 20 world premieres and several special events in 17 venues across the city, including the festival’s temporary pop-up venue, the Pavilion Theatre in Albert Square

If I could do it all over again I’m not sure I would change anything. Up until now we’ve been growing steadily and have big ambitions for the next three years.

The one thing I can't stand is arrogance and dishonesty.

Outside of work I spend my time travelling, going to the theatre and spending time with friends and family.

If money were no object I would do a lot more travelling. I’d particularly like to go to South America and Vietnam.  

The recession has meant that many venues are looking for ways to reduce costs and we are working with a number of clients to see if they would benefit from outsourcing part or all of their ticketing services to Quaytickets.

The next 12 months will be very interesting. We have expanded our business development team and hope to develop a presence in the sports ticketing sector. We are also redeveloping our website to ensure that Quaytickets' functionality remains at the forefront of industry technology.

If I could switch places with anyone else in the industry it would be with nobody because I am happy at Quaytickets and still feel I have lots of exciting challenges ahead, and still have a lot to contribute.

If I ruled the event industry I would ban the secondary resale of event tickets at hugely inflated prices, and encourage promoters to place allocations with a larger number of primary agents, such as Quaytickets. I believe this would encourage competition and lead to lower booking fees and a better service for ticket buyers.

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