My Event World - Kate Packham

Kate Packham is the head of corporate events at Eventa. She started her career in marketing and communications yet thrived in events, which prompted her to move to the live side of businesses. Event spoke to Packham about her passion for charity, food and fitness.

Kate Packham is head of corporate events at Eventa
Kate Packham is head of corporate events at Eventa

I got into the industry because I worked as an event manager for a corporate event supplier for four years and delivered more than 200 corporate team-building days all over the UK and Europe for some of the world’s top companies. It was great fun, interesting, really interactive, and despite being exhausted, I loved the job.

I have worked at Eventa since last September

I was attracted to work for Eventa because there was a really exciting development opportunity ahead. Eventa is a young corporate events business with huge potential.

Currently we excel in Christmas parties and corporate summer outdoor events, but with the experience in the team, we are spreading our wings and developing a wider range of creative and team-building events.

Not many people know that I participate in a fundraising charity challenge every year and have done events ranging from a five-kilometre fun run and abseil down a hotel building to a military obstacle course and white peaks ski marathon.

I am doing the Blenhiem Palace Triathlon in June and bought a wetsuit to train in the sea in Brighton. Feel free to sponsor me for that effort!

If I could do it all again it would have done work experience with some of the event giants back in my graduate days. Experience is crucial in the event industry, and as much as a degree or diploma is favoured on the CV and interviews, on the job training and experience is invaluable.

I prefer working for smaller companies, however there are so many elements to the event industry and there’s always more to learn. I wouldn’t change the contrast of having a marketing and events career as it’s got me where I am today, but would suggest that any student or graduate get as much experience in as many areas of events as possible.

The best event I’ve been involved in was a local charity event in Brighton that I have developed from scratch. I am a volunteer event manager in my own time for a non-profit organisation, and I’ve developed an educational Autumn WoodFest community day festival in September at St Ann’s Well Gardens, in Brighton & Hove.

It’s a fundraising event based around nature, woodland and the trees. We deliver a free one-day event for the community with fun and educational workshops for all the family. It’s very rewarding being able to give something back to the community.

One thing I can’t stand is on-site event slackers. Such a huge amount of time, effort and planning goes into organising events and once the big day comes it’s the chance to shine and deliver the best event for the client.

My team here at Eventa are perfectionists and client driven so I expect everyone to be, however I have worked with some lazy event staff in my time.

Outside of work I spend my time exploring the culinary delights of the world at restaurants and food markets, or in my kitchen. I love cooking and eating. Spending time with family and friends over a nice meal is one of my all-time favourite things. Chuck in a couple of cocktails and that’s my heaven.

If money were no object I would travel to all the large events and gigs around the world at weekends and take in the sights along the way. The Grand Prix, The Olympics, Coachella Festival, Cannes Film Festival… the lot.

If I could switch places with anyone in the events industry I would switch with Emily Eavis for a year. I would relish in the operational organisation and delivery of such a huge event like Glastonbury. However, in the real world I would be happy with a ticket one year.

If I ruled the event industry I would ensure profit margins were higher and clients and customers always have huge budgets, of course. 

More: My Event World - Kat Morris

Want to be featured in My Event World? Email reporter Katie Deighton for more details.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this