I have worked here since I set up Canyon in Manchester in 2006.
I was attracted to this particular role because it gave me the opportunity to strip back the industry standard for event management to a shell and create something quite unlike every other agency around. Most agencies focus on production. We’re unique in the way we create powerful stories that connect audiences and enable our clients to achieve their commercial objectives.
Not many people know that I was the voice of Radio Topshop in Newcastle.
My worst experience at an event was when we hired an established venue in Portugal only to find that the local mafia owned it. This wouldn’t have been so bad if there wasn’t a problem with the venue that we couldn’t persuade them to sort out.
If there’s one thing I’ve learnt it’s you’ve got to have the best team around you to achieve success.
The best event I’ve been involved in was the annual Wella Professionals’ Trend Vision Awards last year. We created a unique show staged at London’s iconic Roundhouse attended by an audience of more than 800 people. We had dancers, acrobats, catwalk shows and high-profile entertainment and presenters including Paloma Faith and Jo Whiley.
If I could do it all over again I would avoid university and start Canyon sooner.
The one thing I can’t stand is creative for creative sake. Everything should have a purpose.
Outside of work I spend my time enjoying the simple things in life such as going to the park, swimming with my four-year-old daughter, or going on road trips.
If money were no object I’d build my own house.
The one event I will never miss the Christmas markets in Manchester.
The next 12 months will be busier and more exciting than ever. The plan is to replicate last year’s growth in turnover and move from operating primarily in the EMEA region to become truly global.
If I could switch places with anyone else in the industry it would be I wouldn’t want to switch places with anyone. Being MD of Canyon is exactly where I want to be.
If I ruled the event industry I’d put in place an industry kite mark so clients could see what agencies really offer and have the ability to make decisions based on a recognised set of standards.