My Event World - Jennifer Knight

Jennifer Knight, partner at 84 Events, started her career at UBM in 2006 selling recruitment print advertising before moving into event logistics. She talked to Event about why she admires Glastonbury's Emily Eavis, her own desire to launch a global music festival, and why the industry needs a mentoring scheme.

Jennifer Knight from 84 Events LLP shares her career story
Jennifer Knight from 84 Events LLP shares her career story

I got into the event industry because like a lot of people in the event industry I didn’t initially start off my career with the aim of getting into events. I was looking for a career that suited my personality, always being busy, fun and working with great people – so events became the natural choice. 

I have worked here since February this year, 84 Events is a new venture created because of a gap in the awards organisation market.

I was attracted to this particular role because it meant I could take on new events and still be able to work with the clients I see as extended team members.

Not many people know that one of the first events I worked at was at a pub in my hometown of Petersfield, aged 18. I accidently spilt Buck's Fizz over all the wedding presents. Luckily the bride was the forgiving type, but I still refuse to carry drinks on a tray now. 

The best event I've been involved was the Asian Awards, seeing audience members in total awe of their idols such as cricketer Sachin Tendulkar was fantastic.

If I could do it all over again I would do it all over again. No point in changing a thing, I wouldn’t change what I’ve worked on and who I’ve had the honour of working with one bit.

The one thing I can't stand is laziness and apathy, sorry it’s two things but I really can’t stand them.

Outside of work I spend my time in the New Forest or in London with friends and family. Whatever I’m doing I’m usually accompanied by my Jack Russell Poppy.

If money were no object I would start my own music festival and take it global. The Splore festival in New Zealand is a great example of a quirky event that has an amazing growing fan base.

If I could switch places with anyone else in the industry it would be Emily Eavis, working on live music and art events is such a thrill – and to work (and have a family interest) in a festival as big as Glastonbury must be phenomenal.

If I ruled the event industry I would start an event industry mentoring scheme – for all levels to have someone to go to for advice and help when needed. In the events industry, as it’s constantly changing, what you want and aspire to changes, so mentoring can be invaluable. If you don’t have that sounding board you perhaps won’t reach your potential as quickly as you would if you had that support. 

Want to be featured in a future My Event World? Email news editor Samantha Edwards for further details.

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