My Event World - Helen Moon, EWL Club

Helen Moon is founder of the #Eventprofs Who Lunch (EWL) Club, which hosts monthly get togethers for event professionals, enabling them to discuss industry issues and trends.

Helen Moon is founder of the EWL Club
Helen Moon is founder of the EWL Club

She has 18 years of event industry experience, and currently works as a freelance events, marketing and communications manager with clients including Rich Insight and the UK Fashion and Textile Association.

Moon spoke to Event about her reasons for launching the EWL Club in April, fear of heights and Brit Awards experience. 

I got into the event industry because I was a board level personal assistant (PA) looking for a new challenge, and so I sent my CV to the general manager of a five-star hotel.

Not needing a PA, he was looking for an event co-ordinator and asked if I would give it a go – that was back in 1997 and the rest, as they say, is history.

I have worked here since… April 2015. I decided last year, after 17 years in venues that it was time for a new challenge within the industry, and that this [freelancing and founding the EWL Club] was the perfect fit for me.

I was attracted to this particular role because… When I started in the industry back in 1997 I worked in event sales and operations, before moving to London and over to account management in 2004. 

The opportunity to set up on my own business after years as a supplier, and to really expand my experience and creativity was really exciting, and I knew it would be a huge challenge. Event operation is my first love and I enjoy being back in the thick of the action. 

I set up the EWL Club because I felt there wasn’t really anything out there that offered event planners the opportunity to meet once a month and have focussed discussions with other professionals on the latest industry topics and business challenges.

It’s going from strength to strength with a full table of event professionals every month, and I am excited to see where we are this time next year.

Not many people know that I am scared, no terrified, of heights, which made it quite a scary experience when I had a meeting at Sushisamba recently. Forty floors up in a glass lift isn’t a great experience at the best of times, and I had to take some time out to compose myself before my meeting.

The best event I’ve been involved in was... That’s a tough one as there are so many that I’ve been involved in and attended over the years. If I had to pick one though it would be this year’s Brit Awards.

I was volunteering at the event and even after all my years in the industry it was quite possibly the best experience I’ve had in a long time, that buzz and feeling of elation post-event will live with me for a while.

If I could do it all over again I would… I am really passionate about our industry so I wouldn’t change a thing. Everything happens for a reason and good and bad experiences are a part of the journey.

If I could tell a young 24-year old just starting out it would be: don’t try so hard, relax and be yourself, go with your gut and don’t rush into anything.

The one thing I can’t stand is people who don’t respond to emails. If someone has taken the time to type out a personal email to you then there’s really no excuse for not spending 30 seconds to respond, even if it is just to say thanks but no thanks.

Outside of work I spend my time eating out, going to gigs or visiting art galleries and museums. One of my all time favourite places in London is the National Portrait Museum and I love the Tudor and Elizabethan gallery. I am also really looking forward to visiting the Audrey Hepburn exhibition.

I am a keen runner and ran the London Marathon and Great North Run five years ago, and I’m not discounting doing it again before I get too old.

If money were no object I would… Apart from that old cliché of spending more time travelling the world, I would do my job for free and help more people who are starting out to find their place in one of the most rewarding industries there is. 

If I could switch places with anyone else in the industry it would be… No one. There are some amazing people in our industry however, I love what I am doing right now and want to see where this little journey takes me.

If I ruled the event industry I would have no rules, championing everyone to let their creative juices flow and just go for it… oh and maybe make sure that everyone responds to their emails.  

Want to be featured in My Event World? Email Brea Carter or Katie Deighton for more details.

More: My Event World: Jonathan Owen

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