My Event World - Ebba Wiberg

Ebba Wiberg is events manager at the Swedish Chamber of Commerce for the UK. She speaks to Event about her master's degree in Diplomacy, hosting vodka meatball parties and the chamber's famous Christmas Luncheons.

Ebba Wiberg, events manager at Swedish Chamber of Commerce
Ebba Wiberg, events manager at Swedish Chamber of Commerce
I got into the event industry because I love new experiences - and creating new experiences. There is nothing better than having an idea for an event and putting it together and then - after months of hard work - seeing it come to life.

There are few industries that provide the same variety and dynamism as the events industry.

I have worked here since 2014. I've been in the industry since 2009 when I developed a passion for running societies at university: anything from campaigns for Amnesty International at the University of Nottingham, to vodka meatball parties with the Nordic Society, to team socials for the Thai boxing club. The feeling of achieving something really set the mood for wanting to create experiences for people, anything from meaningful purposes to pure social events.

I went off track from the events industry to join the tourism sector in 2012 but returned again in 2014 when I began working at the chamber.

I was attracted to this particular role because it brought together two concepts that I greatly love – connecting people and creating experiences. A bonus was that it also enabled me to make use of my education in diplomacy, as part of my events planning entails promoting Sweden and Swedish businesses on both a corporate and a national branding level.

Not many people know that the Swedish Chamber is the third largest foreign chamber in the UK and the most active, despite representing such a "small" country.

The best event I've been involved in was the chamber's annual Christmas Luncheon in 2014. This is the one event of the year that you always hear people talking about when you mention the Swedish Chamber. There is nothing quite like being there on the day, seeing it all unfold, knowing this is what people have been waiting for and that you are responsible for it.

If I could do it all over again I would have made sure more photos were taken on the night. Do not underestimate the value of photos to capture the spirit of an event.

The one thing I can't stand is time theft – time that could have been spent wiser.

Outside of work I spend my time on the rugby pitch. I find there are few things that beat running around with a ball and strategising in a completely different way than in the office. It's very much a contrast to the suited-up bubble of the city I relate to every day.

If money were no object I would buy a house in central London, rent it out and travel the world. And sponsor all of the Chamber events...of course.

If I could switch places with anyone else in the industry it would be myself. Do I dare say that I think I may have the perfect job in the industry? I would love however, to own a central London property and use it to create completely independent events.

If I ruled the event industry I would want money to be unlimited and not a decisive factor for the type of event you want to create.

More: My Event World - George Chapman

My Event World - James Sutcliffe

My Event World - Simon Hambley

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