My Event World - Caroline Jones

Caroline Jones, director of experiential agency Miss Jones & Co, set up her own business five years ago and has worked on behalf of such clients as Pernod Ricard, Oxfam and Selfridges & Co. She talked to Event about the freedom of having her own business, being a vedic meditator and why misery is optional.

Miss Jones & Co director Caroline Jones
Miss Jones & Co director Caroline Jones

I got into the event industry totally by accident. I was training to be a stockbroker and walked by a recruitment consultant’s window. They were advertising for a PA to a music company and I went in. They said I didn’t have the right qualifications but I talked them into it and got the job as assistant to this wacky entrepreneur who bought the Shepherd's Bush Empire from BBC TV Studios 20 years ago.

I didn’t know one end of a PA from another at the time but worked very hard and ended up as part of the management team. I was renowned for turning famous people away on the guest list because I didn’t know who anyone was. The rest is history.

I have worked here since I launched the agency, Miss Jones & Co, five years ago.

I was attracted to this particular role because I run my own business. It gives you the freedom to make your own decisions, creativity and the chance to work with amazing people. It sounds corny but we’re a bit of a family.

Not many people know that I’m a vedic meditator and close my eyes for 20 minutes each day to de-excite.

The best event I've been involved was the Concorde Farewell. Watching five Concordes come into land at Heathrow Airport and the pilots waving Union Jacks out of the window when they were taxiing on the runway was emotional.

If I could do it all over again I would eat less canapés.

The one thing I can't stand is misery – it’s optional.

Outside of work I spend my time philosophising, going to the cinema, theatre, galleries and watching the Real Housewives of Beverley Hills.

If money were no object I would live in Costa Rica off the grid.

If I could switch places with anyone else in the industry it would be the man who opens the venue first thing in the morning and then goes home for a sleep.

If I ruled the event industry I would make crew lunch from Michelin-starred restaurants mandatory.

Want to be featured in a future My Event World? Email news editor Samantha Edwards for further details.

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