Event unveils 2011 strategy at the Blue Fin building: pictures

The Event brand unveiled its strategy for 2011 across its print, digital and live events portfolio last Friday (18 Feb) at the Blue Fin building's cinema.

Event held a strategy day at the Blue Fin building
Event held a strategy day at the Blue Fin building

In an intimate setting in the Blue Fin building's theatre, which is managed by Sodexo Prestige, the Event editorial, advertising, job and live events' teams revealed what the brand will be doing in 2011.

This included revealing the launch of three live events, a digital only product, and a print supplement for different sectors of the event industry.

The afternoon also saw the unveiling of the print title's 'golden list' of readers that includes event directors from the FTSE 500 companies and the globe's biggest brands.

Pictures from the event itself were taken by Julian Dodd and can be seen here.

Further information was provided on the brand's digital strategy and how this will evolve over the next 12 months. This will include more bespoke features and the gating of content, which is currently happening now and will provide the team with even more information on the 35,000 unique users it gets a month and the 180,000 page impressions.

It all means that the Event brand continues to serve all of its corporate and brand event professionals, event agencies, venues, and suppliers to the industry.

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