Event TV: Zopa hands out free money trees to commuters

Online lending platform Zopa surprised commuters at London Victoria station last week (24 September) by handing them free 'money trees'.

The trees contained cash and vouchers
The trees contained cash and vouchers

The living trees were laden with £10 notes and vouchers worth the same amount, redeemable through the company’s website. They were handed out by a Zopa brand ambassador acting as a market trader, who was positioned in the central concourse of the station.

The activation, which was produced and executed by brand consultancy agency Manifest, was designed to encourage the British public to safeguard and grow their savings. 

Giles Andrews, chief executive and co-founder of Zopa, said: "With the money trees we wanted to put a smile on the faces of busy commuters. It is not every day you encounter someone wanting to give you money on your way to work.

"The money tree campaign is all about encouraging Brits to plant a seed with Zopa and watch their money grow. We want to encourage people to be savvy savers and safeguard a more comfortable future for themselves."

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