The speakeasy-style club, devised with agency Initials, is 'hidden' behind a newsagent's in London Bridge. It opened last week (8 September) and will run on Thursday-Saturday until the end of the month.
Visitors are greeted by a maitre d', giant-sized crisp packs and an oversized fake sandwich. The pop-up features walls adorned with appropriate images, such as pictures of bottles of HP Sauce, and instructions on how to build your own crips creation - choosing a bag of crisps, handing it over and then picking up the finished product.
Walkers worked with Initials on a campaign for its Sunbites range.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.