Event TV: Walkers Crisp Sarnie Club

Event went behind the scenes at the launch night of Walkers Crisp Sarnie Club, a hidden pop-up celebrating the brand's new range of sandwich flavours.

The speakeasy-style club, devised with agency Initials, is 'hidden' behind a newsagent's in London Bridge. It opened last week (8 September) and will run on Thursday-Saturday until the end of the month. 

Visitors are greeted by a maitre d', giant-sized crisp packs and an oversized fake sandwich. The pop-up features walls adorned with appropriate images, such as pictures of bottles of HP Sauce, and instructions on how to build your own crips creation - choosing a bag of crisps, handing it over and then picking up the finished product. 

Walkers worked with Initials on a campaign for its Sunbites range

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