Event TV: Vision Express takes hi-tech Vision Van on the road

High street optician Vision Express has launched its Vision Van activation on Britain's roads, as part of a new partnership with the Road Haulage Association (RHA).

Vision Express has teamed up with the Road Haulage Association on the campaign
Vision Express has teamed up with the Road Haulage Association on the campaign

The mobile van houses hi-tech optical equipment. It is currently touring the busiest truck and service stops in England, including M25 South Mimms Welcome Break, Eddie Stobart’s Rugby depot and Washington Moto Services, as part of Road Safety Week (23-29 November).

Drivers are being welcomed on-board to take advantage of free 30-minute eye examinations. These include an eye health screening and uses Optical Coherence Tomography, carried out by an expert optometrist from Vision Express.

British Touring Car Championship driver Tom Ingram is supporting the initiative. 

The brand is working with EMS-Healthcare to deliver the experiential campaign. Suzie Nield, business delivery manager at the agency, said: "Service stations on some of the country’s busiest roads have been chosen so that we can educate as many drivers as possible about the importance of eye health.

"So far the Vision Van has proved hugely successful with hundreds of thousands of leaflets issued and appointment times fully booked."

More: In pictures: Ford targets new drivers with experiential road safety event

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