Event TV: Virgin Atlantic enlists DMC for telepathy stunt

Virgin Atlantic celebrated its joint venture with Delta Air Lines this week with a telepathy stunt featuring illusionist DMC.

DMC was flanked by Virgin Atlantic cabin crew
DMC was flanked by Virgin Atlantic cabin crew

The magician, whose real name is Drummond Money-Coutts, arrived in London in a classic red Cadillac, along with members of Virgin Atlantic’s cabin crew. 

DMC then challenged members of the public to pick a destination from the airline’s new range of US city destinations and send their choice to him through telepathy. If the mindreading was successful, they would win free flights to their selected destination.

The event was devised and executed by agency Cake.

Hamish Rickman, head of brand engagement at Virgin Atlantic, said: "Our joint venture with Delta Air lines gives us the opportunity to offer our customers flights to over 200 US cities. Working with DMC gave us a fun way to showcase all that America has to offer. 

"Our winners are now travelling to cities such as Knoxville, Seattle and Pittsburgh to start enjoying their American dream."

More: In pictures - Virgin Atlantic and Delta to open new venue at The O2

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