2017 marks 10 years since the inception of Urban Nerds, which emerged out of the clubbing movement and evolved into a youth marketing agency in 2013, becoming the Urban Nerds Collective. The agency was founded by Luke Hodson, who last year claimed a place on Forbes magazine's 30 Under 30 Europe list.
In this video, Hodson and some of his team members talk about the agency's origins and future plans, as well as working on Puma's 'Do You' brand activation and with footwear brand Dr Martens.
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