The 360-degree experience offers consumers the chance to quite literally try before they fly – those who don Google Cardboard headsets and access a specially created YouTube video are able to explore the company’s refurbished premium and economy class cabins in real-time, by moving their headset around.
Individuals can expect to see pilots and cabin crew performing every day tasks, as well as characters connected to a range of different global locations.
Users are currently being invited to spot a series of clues within the video, to arrive at three of the airline’s newest flight destinations. Those who do so will be in with a chance to win a holiday to Los Angeles, two pairs of long-haul flight tickets or one of five 360-degree cameras.
Tom Morey, senior marketing manager, Thomas Cook Airlines said: "We’ve used recently developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet.
"By summer this year, we’ll be operating seven of these long haul aircraft on direct flights from Manchester to Miami, New York, Boston, Los Angeles, Orlando and Las Vegas. Customers don’t have to wait and see how it looks, they can find out right now by interacting with these amazing videos."
Jonathan Smith, founding partner at Catch added: "2016 is set to be virtual reality’s breakout year. This new technology is perfectly placed to highlight Thomas Cook Airlines’ new routes and high-end A330 aircraft. We used three GoPro cameras assembled to capture an entire spherical perspective of the cabin scene, creating an innovative experience.
"We had a lot of fun with a 50+ strong crew of actors, airline staff and impersonators to bring the new destinations into the cabin, as well as providing clues which viewers can find to enter a competition to win a holiday to LA."
Neilson Active Holidays similarly devised a virtual reality experience last summer, to offer consumers the chance to experience its holiday options before they made a purchase.