Event TV: Theme Traders' #FreakyThursday Secret Party

Event spoke to Becky Handley, Theme Traders' deputy director of projects, on the concept behind last Thursday's (9 April) secret party.

The north London event welcomed clients of the theming and event management company to experience an adult version of a children’s birthday party. A party bus picked guests up from Willesden Green Underground station, which drove them to Theme Traders’ main warehouse near Cricklewood station.

Highlights of the night included a graffiti room complete with edible Play-Doh, a giant game of pass the parcel that ended in treats from caterer The London Kitchen and a giant food fight to the soundtrack of Gladiators.

Handley told Event: "The idea was to produce kids' memory of a party, rather than a party itself, which gave us the opportunity to make it completely random, distorted and bigger than it actually would have been.

"These events are an opportunity for us to do something we really want to do and showcase, rather than what clients ask us to do. It’s all the things we dream up throughout the year in one really condensed experience."

More: Theme Traders takes event profs back to childhood

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs