The installation was placed in London’s Covent Garden on 16 June, ahead of last Sunday's (21 June) Father’s Day.
Inside the box, an array of statistics were displayed that highlight how dads often feel Taken for granted.
Visitors were enticed into the booth by a ringing phone. When answered, a Mills impersonator reminded the user of their dad's 'particular set of skills' and encouraged them to give him a call for free.
The activation was designed to celebrate the release of Taken 3 on DVD and Blu-ray. Mills was voted the nation’s favourite fictional dad, followed by Homer Simpson and Uncle Phil from The Fresh Prince of Bel-Air.
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