Event TV: Taken 3 phonebox lands in London for Father's Day

Premier and Sketch Events collaborated with Twentieth Century Fox to create an experiential phonebox featuring Liam Neeson's Taken character Bryan Mills.

Passers-by spoke to 'Bryan Mills' in the phonebooth
Passers-by spoke to 'Bryan Mills' in the phonebooth

The installation was placed in London’s Covent Garden on 16 June, ahead of last Sunday's (21 June) Father’s Day. 

Inside the box, an array of statistics were displayed that highlight how dads often feel Taken for granted.

Visitors were enticed into the booth by a ringing phone. When answered, a Mills impersonator reminded the user of their dad's 'particular set of skills' and encouraged them to give him a call for free.

The activation was designed to celebrate the release of Taken 3 on DVD and Blu-ray. Mills was voted the nation’s favourite fictional dad, followed by Homer Simpson and Uncle Phil from The Fresh Prince of Bel-Air.

More: Twentieth Century Fox to launch interactive Avatar exhibition

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this