Event TV: Taco Bell's Las Vegas store featuring 'Vegas Touches'

On 14 November, American food chain Taco Bell opened its first store on the Las Vegas strip, featuring interactive elements.

The store is open 24 hours a day, and includes new technology to create an experience for guests. Digital menu boards have been istalled, as well as portable ordering tablets to reduce wait times. In total, 16 screens line the wall and feature entertainment, live-stream video, sports and social media conversation. 

'Vegas Touches' have been put in place, which inlcude a space for DJ entertianment, a wall of freeze drink taps, VIP lounges and custom artwork. 

The two-story building features a glass front, an upstairs mezzanine and lounge overlooking the outdoor patio. The store is located on Harmon corner in the centre of the Las Vegas strip.

Marisa Thalberg, chief marketing officer at Taco Bell, said: "If you’re going to throw a party to celebrate the growth and evolution of your brand, there’s no better place to hold it in than Las Vegas. This flagship restaurant is our ultimate expression of the Taco Bell brand and lifestyle."

Alongside food, customers will be able to purchase Taco Bell merchandise from the store. In addition to the store opening, Taco Bell also revealed its first logo refresh in 25 years. The new logo sees the same bell design, but features a more minimalistic colour scheme, using only a white outline against a purple background.

In August, Old El Paso launched a one-day pop-up restaurant to celebrate the launch of its new mini Stand N Stuff soft tacos. Also during summer, Yelp teamed up with Kankun sauce to host Mexifest.

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