Event TV: Swarovski takes over London church with light installation

Swarovski has teamed up with British artist Chris Levine to create an immersive light installation for Frieze London (14-17 October) at the Danish Church.

The installation combines lights and lasers (facebook.com/UK.Ireland.Swarovski)
The installation combines lights and lasers (facebook.com/UK.Ireland.Swarovski)

Angel Presence creates an immersive light and sound experience through the use of lasers, Swarovski crystal optics and peripheral imaging. 

It aims to shift visitors’ sense of being, and employs technology to bring them into what the brand describes as 'a meditative state of heightened awareness'.

The installation employs an RGB 10W-scanning laser, which is shot through a cluster of Swarovski crystals. The facets of these crystals multiply and refract light to create an angel, which changes throughout the space.

Levine is encouraging viewers to engage their own presence and sense of being, by using the installation as a mirror.

He said: "Through the experience of pure single wavelength light, Angel Presence will take us powerfully into the now – creating a state of heightened awareness, recalibrating and harmonizing us with reality as it really is."

The installation is available for viewing at the Danish Church by London's Regent’s Park until tomorrow (17 October).

Last week Swarovski announced its plans to create a crystal Christmas tree at the National History Museum's ice rink, meanwhile the brand is currently activating at the four-day Stylist Live event.

Comment below to let us know what you think.

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