The sandwich chain installed a branded touch screen station within the Liverpool FC store at Liverpool One Shopping Centre, which invited customers to enter a competition for the chance to win a signed football shirt.
The device invited participants to ‘press start to kick off’ at which point they were asked: "what is the name of Liverpool FC’s training ground?"
This was followed by a final question: "Great, so can you take the rest of today off?"
Select participants who stated they were free were then told that they were late for training. Staff members directed each individual out of the store, informing them that a taxi was waiting.
Each individual was handed a portable device, which presented him or her with a series of missions.
The first saw each of the taxi drivers dropped participants off at a particular Subway store, where they were required to ask for the ‘Anfield wrap’. A member of staff – who happened to be former footballer John Barnes – proceeded to hand them a red Liverpool FC branded bag filled with football gear.
The second mission stated fans must find their team shirt. Their taxi stop off at Anfield, offering individuals the chance to select a shirt from the stadium's changing room.
Finally, each individual was required to ‘get ready for training’. They were dropped off at Melwood training facility and met by Sturridge, who put them through their paces.
The activity was captured via series of hidden cameras, and was designed to promote Subway’s partnership with Liverpool FC, where it is official training food partner.
Last year saw Subway position two New York style cabs on the South Bank, to promote its new beef pastrami melt sub sandwich.