The Stella Artois expereince begins with a time machine, which takes consumers on a cinematic journey to Victorian London to learn about the beginnings of both the Wimbledon and Stella Artois brands.
After the experience, visitors can watch Wimbledon live in a bar, while drinking Stella Artois.
The four-day brand experience, which is being run by immersive theatre companies Les Enfants Terribles and Framestore, is taking place at MC Motors in Dalston until 10 July.
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