Event TV: Stella Artois' Wimbledon-themed time portal

Stella Artois senior brand manager Rowan Chidgey explains the thinking behind the brand's immersive theatre experience, which brings to life its sponsorship of tennis tournament, The Championships, Wimbledon.

The Stella Artois expereince begins with a time machine, which takes consumers on a cinematic journey to Victorian London to learn about the beginnings of both the Wimbledon and Stella Artois brands. 

After the experience, visitors can watch Wimbledon live in a bar, while drinking Stella Artois.

The four-day brand experience, which is being run by immersive theatre companies Les Enfants Terribles and Framestore, is taking place at MC Motors in Dalston until 10 July.

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

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