Event TV: Sonos hosts 'listening' experience for Londoners

Electronics company Sonos offered Londoners the chance to swap their old speakers for a new Sonos wireless sound system.

The first 300 people who got to King's Cross railway station were able to trade in speakers for a Sonos PLAY:1 wireless speaker.

Agency Amplify worked on the activation, part of Sonos' 'You're better than this' advertising campaign, designed to draw attention to listening experiences gone wrong. 

The old speakers that were returned were used to created a piece of artwork. 

More: Behind the scenes: Sonos hosts listening amnesty 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs