Event TV: Soap & Glory turns Boots store windows into experiential theatre

Beauty brand Soap & Glory kicked off its Live Window Spectacular activity in London and Manchester.

Florrie performed four tracks in Westfield last night (10 December)
Florrie performed four tracks in Westfield last night (10 December)

The store windows of retailer Boots in Westfield London and Manchester’s Trafford Centre have been transformed into pink boudoir that doubles as a stage.

The set will host 160 hours of immersive and interactive entertainment until 15 December. It will host dancers, YouTube stars and other surprise special guests, including ex-Pussycat Doll Kimberley Wyatt, who will be appearing at the Manchester Trafford Centre Boots on 13 December.

Last night (10 December) saw drumming singer Florrie perform four of her songs in the window of the Westfield store.

The roster of talent will also be joined by the Glory Girls, Soap & Glory’s team of singing and dancing make-up artists and hairdressers, there to help you get ready for Christmas party season.

The troupe has been activating Soap & Glory’s #MistletoePout campaign around the country since 13 November. They will continue their tour until 22 December, helping women to get ready for the Christmas party season.

More: Event TV: Boots creates #SpecialBecause experiential activity

In pictures: Flower petals rain down at Boots Insneezia activation

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