Event TV: Smart creates shrinking cars in parallel parking stunt

Automotive brand Smart surprised consumers in Lisbon, Portugal, by helping them parallel park in a tight spot with cars that appeared to contract.

The car and van contracted so that drivers could fit into the space
The car and van contracted so that drivers could fit into the space

The stunt saw drivers attempt to park in a small space, before the car behind and the van in front of them became smaller to help them complete the task. 

As the car owners stepped out in amazement, they realised the back of the van showed an advert for Smart.

The stunt was designed to showcase the Smart Fortwo model’s ability to squeeze into tight spaces, and was filmed and released as content on YouTube. The video also shows how the brand’s engineering team created the experience through a mechanical chassis.

Smart enlisted BBDO Portugal to devise the stunt, which was delivered by Jack The Maker and RC Racing.

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