The Hunt campaign aims to celebrate the technical partnership between Scuderia Ferrari and the energy company. The London event is one of three to take place this week, with Berlin and Warsaw also hosting similar experiences.
On Saturday, 70 pre-selected contestants will receive a Twitter direct message with clues to find four check-in points held at London landmarks. They will be asked to complete tasks at these locations, while the final challenge will be to ‘find the Ferrari’.
The first and second contestants to track down the car and complete all the check-in tasks will be able to unlock the Ferrari and claim their prize: tickets to the Shell Belgian Grand Prix.
Shell stated it believes The Hunt to be its most innovative consumer-facing campaign to date. It also aims to educate millennials around the performance benefits of Shell V-Power fuel.
Agency Edelman is working on the initiative.
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