Event TV: Projection Artworks showcases analogue experiment at charity ball

Projection Artworks departed from its usual hi-tech activations at the National Advertising Benevolent Society's (NABS) fundraising ball last night (11 June), experimenting with embroidery, stop-motion animation and illustration.

The event was themed as Poseidon's Playground
The event was themed as Poseidon's Playground

The art piece served as the after-dinner centrepiece of the Stranger than Summer event, held at the Honourable Artillery Company in London.

Content was created, filmed and projection-mapped within 10 hours, rather than within Projection Artworks' usual two-to-six-week schedule from clients. The short timescale was decided upon in honour of Projection Artworks' 10th birthday and to ensure the content appeared truly analogue.

James Murray, the studio's marketing director, directed the project. The content was screened by Projection Artworks' new state-of-the-art equipment.

Murray, said: "Projection mapping is a child of digital technology, so it's interesting to strip it back and craft these extraordinary effects with ordinary objects. It's an understatement to say that creating beautiful real-life in-camera effects in just 10 hours was a challenge.

"But the unique results were worth all the blood, sweat and tears. It's the perfect way to mark the end of our first decade."

Diana Tickell, chief executive of NABS, said: "Our flagship event, Stranger than Summer is our chance to say thank you to everyone who supports us over the year, whilst raising vital funds to help the advertising and media industry that we support.

"Projection Artworks' incredibly original visual feast gives the event an unforgettable wow factor that ensures people will be talking about us for quite some time to come."

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