Event TV: Projection Artworks creates multimedia experience for BA

British Airways enlisted Projection Artworks to create a multimedia mapping project to celebrate the airline's inaugural A380 flight from London to Singapore last week (29 October).

The stunt used dry ice and projection mapping
The stunt used dry ice and projection mapping

The agency produced a 4D projection that lit up a smaller-scale model of the plane. Lighting effects were choreographed to music, while dry ice created an illusion of flying above the clouds.

Seven HD projectors were used to cover the background walls, floor and miniature aircraft, while a D3 media server gave the team a chance to experiment with perspective and depth perception. 

Tom Burch, managing director at Projection Artworks, said: "Video-mapping uses bespoke animation to manipulate the look of a real-world object. Usually content is created from a specific viewing angle – where the audience or camera is standing – but to map the plane model we needed to produce animations to work from five different angles.

"In order to push the boundaries of video-mapping as a medium, we really forced the perspective in this piece, inspired by 3D street artists like Edgar Mueller and Kurt Wenner. These techniques are what create the amazing optical illusions you see in the video."

Adam Chaudhri, British Airways creative PR manager, Europe, Africa, Asia-Pacific and Middle East, added: "We wanted to create an epic spectacle that reflected the milestone of our latest A380 route launch. We were very keen to maximize the dynamic that projection brings to the visual picture, and I’m pleased to say Projection Artworks wholeheartedly embraced the challenge."

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