The brand assembled Jones alongside a butler, a party girl, security, a digital manager, a photographer and stylist Alexis Knox to form the ultimate VIP festival squad at the Electric Daisy Carnival (EDC) in Milton Keynes.
The entourage’s services were offered to a random member of the crowd every hour, providing whatever the festivalgoer required.
The activation came to a climax when one selected guest was plucked from the crowd and given the opportunity to accompany drum and bass act Sigma on-stage.
While EDC took place on 11 July, Pepsi Max waited until last Friday (24 July) to release footage of the stunt. The brand also presented the Cosmic Meadow stage at the festival.
Jones said: "Giving people fun and unexpected experiences is what I love doing, so it was great to be able to put some of my skills to the test in a different, festival environment with Pepsi Max."
Agency AMV was behind the stunt's content creation.
Earlier this month, the drinks company worked with loop artist Super Tall Paul to create a unique music experience at a KFC in Reading.
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