The rebrand is the biggest in the history of the agency, which was previously known as Paragon Sports Management. Paragon Hospitality, Paragon Events, Paragon Elite and Paragon Client Management will now offer their services under one overarching brand.
Mike Martin, founder and managing director of Paragon, said: "This is the logical next step for us. We are committed to forming new partnerships, crystallising a new approach and reflecting business needs.
"We have developed the agency clients’ feedback and the industry’s changing need to engage with customers across multiple channels."
Phil Boas, director of brand engagement, added: "It’s a really exciting time for the agency. We’ve drawn on our strong talent track record, rich hospitality heritage and events expertise to create brand engagement strategies that are truly immersive and transfer into the social and digital world."
Paragon has previously worked on events for Under Armour, BBC's Children in Need and Vodafone.
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