Event TV: Moonpig activates experiential Flower Garden

Online gift service Moonpig activated its first Flower Garden in London on Friday (2 October) and Kent at the weekend (3-4 October), giving visitors the chance to enter a photo booth confession shed.


Consumers who entered the shed were invited to write on their print-out photo the name of someone they needed to thank, apologise or say ‘I love you’ to. This could then be pinned onto a confession wall, and the best admissions were gifted a free flower delivery.

Throughout the day, Moonpig ambassadors gave away flowers from the brand’s range, including the bouquets that made up the garden.

The activation was designed alongside agency House of Experience to showcase Moonpig's floral offering. The event was supported by a Twitter competition, which utilised the hashtag #MoonpigMoments.

Armelle Guillet, Moonpig’s customer experience director, said: "We were really excited by the proposal put together by House of Experience and knew it could be a really engaging experience for Moonpig customers new and existing.

"We wanted to explore the power of experiential and are confident that the Moonpig Flower Garden will increase brand and product awareness whilst surprising and delighting the public in central London and Kent, with the overarching aim to promote our beautiful and ever-increasing flower range."

Oliver Burgoyne, House of Experience's client services director, added: "We are eager to demonstrate the rewards experiential activity can provide to a brand such as Moonpig, and feel the Flower Garden is a great launch pad for the brand. We look forward to working with the team to create many more engaging experiences in the future."

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