Event TV: Land Rover lets kids design Discovery Sport for Mother's Day

Land Rover marked the production of its 100,000th Discovery Sport model by presenting a family with a personalised Mother's Day surprise.

Natalie Lipton was surprised with a personalised Discovery Sport
Natalie Lipton was surprised with a personalised Discovery Sport

The Liptons had unknowingly purchased the milestone vehicle, which was built at the brand’s Halewood factory 10 miles from their home.

Seven-year-old Jacob and five-year-old Noah were invited to an access-all areas tour of the company’s Design and Engineering Centre at Gaydon. They were provided with inspiration needed to personalise the car for their mum Natalie.

Personal touches added included wellies and blankets for family picnics in the boot, personalised water bottles, soft furnishings featuring the boys’ handprints and a neon sign that reads: The Liptons.

The brand experience was filmed and content distributed across Land Rover’s social channels in celebration of Mother’s Day yesterday (6 March).

Paul Cleaver, Discovery Sport vehicle programme director, said: "It's fantastic that the Discovery Sport has reached this significant milestone. To know that this car has resonated with customers across the world is a testament to the whole team involved in its creation and delivery.

"The Discovery Sport is a truly versatile family car so it's fitting that we are celebrating with such a special project from the Land Rover family to the Lipton family. It was fantastic meeting Noah and Jacob, they were enthusiastic, energetic and full of great ideas - definitely budding future car designers."

More: Hot brands to watch in 2016: Land Rover

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