Event TV: Kwik Fit's giant hamster stunt

Kwik Fit unleashed a giant 12 ft hamster onto the streets of London as part of its latest advertising campaign, promoting its customer service.

The hamster was spotted on the Millennium Bridge, South Bank and Clapham Common
The hamster was spotted on the Millennium Bridge, South Bank and Clapham Common

Devised by Taylor Herring, the stunt saw a pedal powered mechanical rodent visited the South Bank, Millennium Bridge and Clapham Common yesterday morning (26 May).

The ‘hamster wagon’ was created to coincide with the national TV advertising campaign which tells the story of Jaffa the hamster who was rescued by technicians when he escaped from his cage on the way to the vet.

The giant hamster took three months to create, and is made from more than 30 metres of fake fur.

Dhiren Master, marketing director at Kwik Fit, said: "It always raises a smile to hear about the weird and wonderful things our technicians come across on a daily basis. With such a wide customer base, there are no limits to what we could return back to customers next.

"Rescuing Jaffa the hamster was a fantastic example of how our technicians are prepared to go the extra mile for customers to show they care. We felt the Jaffa story was worth sharing on a big scale which is why the TV ad and our giant Jaffa was born, taking in some of London’s most famous landmarks."

Earlier this year Kwik Fit aimed to tackle 'spare tyres' with free fitness classes.

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