Event TV: Kronenbourg turns streets of Farringdon into French town

Heineken-owned beer brand Kronenbourg celebrated its 350th anniversary on Wednesday (24 September) at an experiential event in Farringdon, London, organised by agency TVC Group.

The experience saw the streets surrounding restaurant Le Café du Marché transformed into the French town of Strasbourg, where the original Kronenbourg brewery was founded in 1664.

Rustic décor came in the form of branded bunting, wooden beer barrels and food crates filled with onions and a selection of French cheeses, presented by Blur bassist, cheesemaker and Kronenbourg 'tastemaker' Alex James.

Classic delicacies from the region of Alsace such as croque monsieur, chicken goujons and smoked salmon with lemon croustade were on offer from the venue's kitchen to complement the Gallic roots of the brand. A leading beer expert Mark Dredge also led a beer tasting and food pairing session.

Ifeoma Dozie, brand director at Heineken UK, said:  "There are very few brands that can claim a genuine heritage and we are proud to be celebrating this 350th anniversary. This long standing brewing expertise is reflected in the unique taste of Kronenbourg 1664."

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