Event TV: Kronenbourg to open D'Alsace-tian dog bar

The first ever bar to be staffed by dogs is opening later today (6 May) courtesy of premium beer Kronenbourg 1664.

The pop-up bar is open to the public on Friday 6 May but table reservations are required
The pop-up bar is open to the public on Friday 6 May but table reservations are required

Bar D’Alsace-tian, the French bistro-themed venue, boasts a four-legged staff of professionally trained Alsatians who deliver Kronenbourg 1664 directly to customers at their tables.

Each of these ‘bark-tenders’ wears a custom dog harness with a lightweight, miniature barrel mounted at the front. Inside the barrel, which was inspired by the kegs worn by St. Bernard rescue dogs, is a chilled bottle of Kronenbourg 1664 ready for customers to enjoy.


Bar D’Alsace-tian has been opened to celebrate the new ‘Alsace-tians’ ad campaign from Kronenbourg 1664. 

The new television advert sees Eric Cantona introduce viewers to the amazing ‘Alsace-tians’: majestic dogs that deliver to the deserving via their Kronenbourg 1664 collar barrels.

Ifeoma Dozie, brand director at Kronenbourg 1664, said: "We’re absolutely delighted to be opening the doors on the world’s first bar staffed by dogs. It provides customers with a truly unique experience and is the ideal way for us to bring the ‘Alsace-tians’ to Kronenbourg fans. With Bar D’Alsace-tian we will have man’s best friend delivering one of man’s greatest achievements: the Taste Suprême of Kronenbourg 1664."

Bar D’Alsace-tian is located on Greek Street, London and is open to the public by reservation only on Friday 6 May between 6:30pm and 8:30pm.

Earlier this year Dog's Trust opened a MicroChippy which catered for humans and their furry friends.

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