Event TV: Jeep UK renews partnership with Tough Mudder

Automotive brand Jeep UK has revealed how it will bring to life its sponsorship of Tough Mudder events for the fourth consecutive year.

Jeep partners with Tough Mudder events for fourth year
Jeep partners with Tough Mudder events for fourth year
Jeep will display a fleet of Jeep Renegade, Cherokee and Grand Cherokee vehicles at six Tough Mudder events this year, as well as the new Renegade Tough Mudder limited edition. 

The 'Mud Mile’ obstacle will return to the 10-12-mile Tough Mudder Full and 5-mile Tough Mudder Half events, which will be a co-branded Jeep obstacle. The Renegade will be converted into a DJ booth to providing extra motivation for Mudders on that section of the course.

Returning for the second year, the Jeep Fest Service Station will enhance racers' experience by featuring a face-marking station for participants to use pre-event.

As people finish the endurance and mud runs, the Jeep Fest Service Station will also be giving away car seat covers to keep their vehicle interiors clean.

The first UK Tough Mudder events of the season take place this weekend (29 April) at Tough Mudder and Tough Mudder Half London West at Culden Faw. 

Will Dean, Tough Mudder CEO and co-founder, said: "We are proud to partner with Jeep for the fourth consecutive year and enhance the onsite experience for participants, as Mudders from all over the UK get the opportunity to check out Jeep’s iconic fleet of vehicles. We are thrilled to partner in launching the limited edition Renegade Tough Mudders."

Last year Jeep added a new pop-up area to Tough Mudder events.

More: Jeep's global experiential strategy has seen it partner with various brands and events in recent years. Find out more here: Global activations: Jeep

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @alison_ledger

Comment below to let us know what you think.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs