A lurking wolf is central to the experience. It remains static when a consumer views the signage, and begins to move once they look away, making its way closer and closer to the individual in its view.
The stunt ends when the wolf attempts to break its way out of the bus stop to catch its prey. Its face comes into contact with the glass barrier, and a loud smash is heard, causing people to jump in shock. The creature’s face and large teeth take up the entire bus stop.
The bus stop signage includes illustrations that resemble a black forest, in reference to the brand’s new product offering. It is complete with various shades of purple, a large tree, deer, birds and foliage.
The stunt is designed to promote the launch of the beverage brands new J2O Midnight Editions, which comprise fruit juice, winter spice and chocolate flavours.
More interactive bus stop activity:
- Harrods unveiled a scent-emitting bus stop back in May
- A coughing bus stop landed in Scotland in March
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