Event TV: Inside Eventim Apollo for 2016 Mercury Prize

Event spoke to the Eventim Apollo's Heiko Kacimi-Alaoui ahead of this year's Mercury Prize about the venue's transformation and the event's three-year sponsorship deal with Hyundai.

The 25th Mercury Prize took place on 15 September at the Eventim Apollo in Hammersmith London, with tickets available to the public for the first time. This year also marked the first of Hyundai Motor's three-year title sponsorship of the awards. 

Speaking ahead of the event, Heiko Kacimi-Alaoui, deputy general manager of the Eventim Apollo, talked about the versatility of the iconic venue, the challenges of hosting the Mercury Prize, upcoming events, including the Event Awards on Thursday 13 October, and his future vision for the venue.

More: Check out who made the shortlist for 2016 Event Awards here, with a line-up including brands such as Google, Nike, Topshop and Barclays. Tickets are available to book here.

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