Claire Low, marketing manager at Cadbury Dairy Milk, explained that the quirky aspects of the experience - such as sideshow games and challenges - fitted with the brand’s irreverent personality.
"As part of our Have A Fling idea, we always look to do something different and exciting," she said. "It was one of those ideas that we loved instantly because it felt just really right for our consumers."
Working with agencies Jackanory, Golin and Elvis, Cadbury had two weeks to turn the three-story blank canvas venue on London’s Greek Street into a fully immersive activation, featuring a kitchen, ball pit and even a branded bathroom.
Low added: "We’ve been really pleased with it and are really excited about the next seven weeks. We’d always hoped that it would be popular, but we sold out of seven weeks of tickets in an hour - so we’re amazed and really delighted by that."
The cafe is open on Fridays, Saturdays and Sundays until 6 March. Those who failed to bag a ticket online can still experience the pop-up by queueing for a walk-in spot.
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