Event TV: Inside Cadbury's Creme Egg Hunter's Lodge

Cadbury has opened its Creme Egg Hunter's Lodge at the London Eye, as part of its #CremeEggHuntingSeason campaign.

The pop-up lodge debuts in London before making its way to Bristol, Birmingham, Leeds and Edinburgh. Event spoke to Creme Egg brand manager Aislinn Campbell about the activation, which follows on from last year’s Creme Egg Café

Earlier this week, Cadbury announced plans to partner with the Premier League and promised to bring its signature ‘moments of joy’ to the Golden Boot and Golden Glove awards. 

More Event TV: Pavegen launches #Step2Start campaign

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @yasminarrigo

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs