The brand will offer its vendors the chance to prove their property is not inhabited by ghosts, following research that shows a ‘haunted’ house can retail for less than their market value.
The Ghostfinder Paranormal Society has been brought on board for the stunt, and will carry out House Network’s Ghost-Free Certification service. The estate agent stated it aims to provide ‘complete visibility’ on both sides of a housing sale.
The investigations take several hours depending on the size of the house, and involve the setting up of a temporary camera and static-recording equipment.
Mark Readings, chief executive at House Network said: "We’re always looking for ways to go that extra step for our customers so we’re extremely proud to be the first estate agent in the world to launch a service like this.
"Although this service is designed to help our vendors show that worries about the paranormal are not a reason to be put off making an offer - and we’ll not be certifying homes as haunted - if something supernatural was found on an investigation, sellers do have a moral obligation and duty of disclosure to inform prospective buyers of events that may affect the value of their property."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.