Those attending CES, wich is taking place in Las Vegas from the 5-8 January, can test out the experience at the Honda booth during show hours.
The Honda Dream Drive experience uses a VR headset to immerse passengers in a virtual reality world triggered by the motion of the vehicle. CES attendees are testing the proof of concept prototype, featuring content from Dreamworks' recent animated movie Trolls. Characters from the movie 'ride along' with passengers as part of the experience.
Automotive brand BMW is rolling out a pilot programme enabling customers to explore their ideal BMW i3 or i8 model as a real-size, interactive visualization.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.