Event TV: Highlights from Event 360's experiential huddles

Annual creative summit Event 360 took place on Wednesday (25 May) at The O2's Building Six, with experiential huddles from charities Save the Children and ActionAid.

A total of 17 experiential huddles took place throughout the day, hosted by the likes of George P Johnson, Langley’s No.8 Gin & Garnish Communications and Amplify.

During Save the Children's huddle, hosted by head of special events Ellie McLeod, the charity revealed its recent immersive supporter Forced to Flee event was so successful that it plans to roll it out to the general public.

The day saw live ‘brand slams’ between NFL International, Fentimans and Vodafone in the morning and between Be:Fit London and Airbnb in the afternoon.

There were also talks on how tech will shape the future of the industry, and a keynote speech by founder of Death Cigarettes and brand consultant BJ Cunningham, alongside one-to-one networking meetings with suppliers.

For all our coverage of the day’s events, visit our dedicated Event 360 page.

Event 360 is hosted by Event and sister-title C&IT.

More: Event 360: the day in numbers

In pictures: Event 360 at The O2's Building Six.

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