Event TV: Heineken places interactive bottles around Amsterdam

Heineken has teamed up with J. Walter Thompson Amsterdam on its latest campaign, which has seen a series of branded bottles placed around the city.

Heineken has placed interactive, GPS-enabled bottles around Amsterdam
Heineken has placed interactive, GPS-enabled bottles around Amsterdam

The campaign is designed to drive visitors to the brand’s former brewery, and now museum, Heineken Experience.

The bottles are complete with a rotating cap that offers directions to the museum, an accelerometer for activating, a vibration mechanism and a GPS.

They vibrate when picked up, meanwhile the bottle cap lights up red and leads people through a series of locations until they arrive at the museum. 

Dirk Lubbers, manager of Heineken Experience, said: "Handing out flyers is not very Heineken, so we wanted to play on the brand’s famous inventiveness, wit and pioneering spirit and create something that stands out for potential visitors.

"Last year the Heineken Experience attracted over 730,000 people, a record. With our new GPS-enabled bottles we are confident that we will be able to attract even more this year."

More: VIP Heineken Lounge, SSE Arena

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